standard +

ENTREPRENEURSHIP next.js express.js solidity gcode

With my experience in code and design I decided to try creating my own company in the field of technology and design.
I handled everything: design, tech, marketing, and finance and had some wins :

+40k eur raised

4–5% conversion rate on Meta Ads campaigns

Successful product launch and long term partnerships with the Sorbonne Center for AI

standard+ is a platform dedicated to produce design home appliance like lamp and small storage on demand with an highly automated 3D printed process and an NFC/blockchain certification.

Learn more ↓

→ Problems :

90% of French consumers often perceive local design as too expensive compared to its perceived value.

85% of designers and creators only receive 1–3% of the revenues from their creations.

→ Solution :

Make design accessible through technology. Revolutionizing the distribution of design objects through 3D printing and a digital library of objects.
→ For on-demand, certified, local, and recyclable everyday objects.

How it works :

Here, I built

Designers and creators upload their digital objects to the platform…
Customers explore and easily purchase 3D-printed design objects…
They benefit from copyright protection while accessing efficient, traceable, and scalable 3D manufacturing…
Produced locally, empowering independent designers and making design more affordable and accessible.

→ Tech stack :

I developed the entire MVP from scratch using modern web technologies. The goal was to make a fully automated system — from digital order to physical 3D print.

I built :

From scratch marketplace building : in next.js with express.js API and mongoDB database.
AI and data : vector embedding based object library exploration and openAI API integration
Blockchain and NFC : cryptographic NFC chip that contains off chain data for certification
Infrastructure and data : AWS for API - a cloud-based slicer for 3D printers - GCS for server-side Google Tag Manager and analytics suite

→ Design system :

After several iterations, I designed a visual system that lets the objects take center stage. The goal was to build a minimalist and modular identity where the interface disappears — letting each 3D piece express its own materiality, light, and form. This system defines consistent rules for typography, color, and layout to harmonize both the digital platform and physical packaging.

→ Marketing :

To grow the platform, I designed and managed several digital campaigns on Meta Ads — combining my 3D and motion design skills to create high-performing visuals. Each campaign was optimized with data-driven iterations, reaching a 4–5% conversion rate and generating hundreds of qualified leads at a very low CAC. Beyond visuals, I also built the full marketing pipeline: audience targeting, tracking (GTM / GA4 server-side), and creative testing.

→ Partenerships :

standard+ received support from several key institutions that believe in the future of local and sustainable production.

BPI France early-stage R&D funding (€40K)
Sorbonne Center for Artificial Intelligence — long term incubation and mentorship for AI-driven product development
Ville de Paris — recognition and local network support for sustainable design initiatives